Digital Business

Robert Burns once wrote, Oh, would some power the gift give us, To see ourselves as others see us! This is something many business owners wonder: how do people see your brand? Do they perceive you in a positive or negative way? In the fast-moving world of modern business, many marketers and other professionals look to the world of psychology to answer these questions.

Finding the right tool to track and understand user behavior is crucial for any company. After careful consideration and evaluation, we made a significant move – we added Matomo (formerly Piwik) analytics to our site, and it's been a game-changer for our analytics needs. In this blog post, we'll look at the reasons behind our decision and highlight the features that we've come to love.

You might associate data-driven website development with huge companies or specialist software developers. With more and more accessible, cost-effective data tools on the market, however, data-driven decision-making and websites are on the rise, even for small and medium-sized businesses. If you want to understand what data-driven website development is and how you can implement it, this guide is for you. 

Content creation is a never-ending cycle. As soon as you’ve published one awesome piece, it’s right back to the drawing board to generate new ideas. Because it’s such a demanding process, keeping your content team’s productivity in check should be a top priority. 

But how do you go about it?

If you've been using Happeo but are interested in exploring other options, this blog post is for you. In this article, we'll explore different platforms that can serve as alternatives to Happeo. We'll discuss their features, benefits, and how they may better align with your organization's needs. Whether you require improved collaboration tools, scalability, or specific customization options, this guide will assist you in making an informed decision.

With so many options available, it can be challenging to choose the right platform. By considering alternatives, you may discover a solution that enhances your communication efforts even further.

While English has been the dominant language for web content - representing nearly 59% of global websites - it’s important for your business to cater to diverse audiences. 

Managing events and appointments can be a headache, but with the right CMS and calendar plugin, it can be a breeze. In this post, we’ll compare the calendar plugins for four popular CMSs: Joomla, Drupal, WordPress, and Concrete CMS. Each platform has its own strengths and limitations when it comes to calendar plugins. Let's take a closer look:

Compliance with policies is crucial for government websites to provide the public with accurate and reliable information, improve user experience, and meet compliance requirements. In this article, we will provide an overview of some of the lesser-known policies and tools that can help government websites and agencies meet compliance requirements, such as ensuring accessibility, content, search, and performance measurement. 

Content marketing it's been here since the beginning of the Internet. Everyone does it. And it's much harder than it looks. Sure, you can create and publish the content and develop a multi-platform strategy, but it doesn't guarantee anything.

Every business function indulges in different activities based on their planned output. Though many of these actions are not directly related to customer service, they still impact the customer experience (CX).